On March 2, a coalition of state attorneys general, led by California Attorney General Rob Bonta, announced a nationwide investigation into a video streaming service regarding whether it is violating state consumer protection laws and putting children at risk by promoting its social media platform to children and young adults while its use is associated with physical and mental health harm to youth. According to the California AG, the investigation will examine the harm that the platform may cause to young users and what the platform knew about that harm, and will focus on, among other things, the techniques it utilized to boost young user engagement, including strategies or efforts to increase the duration of time spent on the platform and the frequency of engagement with the platform.